“Body | VIEWFINDER” blouse
photo by Piruza Khalapyan, illustration by Armine Shahbazyan
* մարմին (ֆոտոխցիկի), camera body, body
The camera body is a sealed box (Camera Obscura) with a small hole that allows light through to capture an image on a light-sensitive surface.
4PLUS cultural platform presents its new ready-to-wear collection “ԴԻՏԱՆ” (VIEWFINDER), aiming at promoting Armenian equivalents of photographic terms.
Each of the photos and graphic illustrations on the blouses, featuring in the collection, reveals the photographic process the way an image is formed on a camera.
Inspired by the glossary of the book Inquiries into Photography, the VIEWFINDER series is an attempt to provide basic knowledge to those interested in learning photography.
The collection concept was developed by 4PLUS, in close collaboration with the illustrator Armine Shahbazyan and concept artist Harut Tumaghyan.
available in limited pieces
made in Armenia
With each purchase you will receive a postcard as a gift.